tag:blogger.com,1999:blog-78087666163110396202024-03-12T18:30:14.335-07:00Steampunk Cowgirl (marketing)Marketing in a tech-savvy, social media world.hbthttp://www.blogger.com/profile/07454595000037576324noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7808766616311039620.post-11270403690125429542013-04-22T11:55:00.002-07:002013-04-22T11:55:43.041-07:00Marketing "artist" or "scientist"?<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">My comments on the </span><a href="http://www.copyblogger.com/marketing-artist-or-scientist" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">original article</span></a><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> by Mark McGuinness.</span><br />
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<span style="font-family: Calibri;">I nurtured my "science" side all through grade school and college – analytics were valued at home and the industry at the time. My initial jobs of project management and technical marketing were a logical extension. I’ve since learned that I don’t suck at being artistic, and it started with personal blogging. I found my voice and style which is an important element to being creative; and I learned to connect with feelings and the humor and pain of life, which takes grocking a persona to a more interesting level. While I understand the technology platforms, devices, formulas and metrics, I’m looking to camp with the marketing artists. Artistic thoughts are unique to the artist and you can learn something from everyone.</span></div>
hbthttp://www.blogger.com/profile/07454595000037576324noreply@blogger.com0tag:blogger.com,1999:blog-7808766616311039620.post-86619629708719375102013-04-16T08:16:00.001-07:002013-04-16T10:17:02.532-07:00Can big brands change?This question was posed on a <a href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=229979057&gid=4582891&trk=eml-anet_dig-b_nd-pst_ttle-cn&ut=3JdlhyHhvpqlI1" target="_blank">LinkedIn thread</a>. The answer of course is yes, but it ain't easy. If a change isn't demanded from the top, it can be impossible. In a job like marketing, we serve many masters, <em>er</em>, stakeholders. Unless they're <em>all</em> on board with the "new thing", they still need the "old stuff" - both of which take your time that can only stretch so far.<br />
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I'm curious to see where this thread will go.hbthttp://www.blogger.com/profile/07454595000037576324noreply@blogger.com0